---
title: How to Track Your Registration Data with Campaign Links
description: Create Campaign Links in Pace Admin and see which marketing channels bring registrations to your race.
---

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November 1, 2026

# How to Track Your Registration Data with Campaign Links

## See which marketing efforts bring registrations to your race, with Campaign Links in Pace Admin.

### Good to know

- A Campaign Link is a unique URL that leads to a campaign page with the races you choose.
- Registrations made through the link show up on the link's page in Pace Admin, so you can see which channel performs.
- Create a separate link for each channel (e.g. Instagram, newsletter, ads) and use clear names, e.g. “SocialMedia\_Facebook\_July” or “EmailNewsletter\_June”.

### Create a Campaign Link

1\. Log in to Pace Admin.

2\. Go to **Marketing** in the left menu and click **Campaign Links**.

![](https://support.raceid.com/hs-fs/hubfs/en-campaign-links-marketing.png?width=670&name=en-campaign-links-marketing.png)

3\. Click the purple **Campaign Links** button in the top right.

![](https://support.raceid.com/hs-fs/hubfs/en-campaign-links-new.png?width=670&name=en-campaign-links-new.png)

4\. Fill in the fields:

- **Name** – internal name, only you see it in Pace Admin.
- **Title** – public title, shown as the heading on the campaign page.
- **Description** – shown below the title on the campaign page.
- **Events** – choose the races you want to track with this link. They are listed on the campaign page.

![](https://support.raceid.com/hs-fs/hubfs/en-campaign-links-form.png?width=670&name=en-campaign-links-form.png)

5\. Click **Submit** to create the link.

6\. Click the name of your link in the list.

![](https://support.raceid.com/hs-fs/hubfs/en-campaign-links-list.png?width=670&name=en-campaign-links-list.png)

7\. Copy the URL next to **Link** and use it in your channels: social media, newsletters, ads.

![](https://support.raceid.com/hs-fs/hubfs/en-campaign-links-detail.png?width=670&name=en-campaign-links-detail.png)

8\. Open the link in your browser to see what the campaign page looks like.

![](https://support.raceid.com/hs-fs/hubfs/en-campaign-links-page.png?width=670&name=en-campaign-links-page.png)

### Analyze your results

Go to **Marketing** → **Campaign Links** and click a link to see the registrations that came through it.

### Tips

- Compare channels and focus on the ones that bring the most registrations.
- If a campaign underperforms, try new copy, a new image or a different call-to-action.

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